GEOMETRY
The BASKETBALL wordmark
should always be half as tall as
the CONVERSE wordmark, and that height is also the same
space between the wordmarks. Quadrupling that space allows us a safe distance for integrating with other design elements.

 
 
 
 

SECONDARY LOCK UP

 
 
 
 


ICONOGRAPHY
To add versatility and personalitiy to digital and print communications, Converse Basketball also has a set of icons that can be used.
 
 
 
 


 
  
 
WEBSITE: CONVERSE.COM/BASKETBALL
 
 
 
 

 

HANG TAG CONCEPT

CREDITS

 
BRAND: CONVERSE
 
JOE PEREZ STUDIOS

CREATIVE DIRECTION: JOE PEREZ
ART DIRECTION + DESIGN: HARIS FAZLANI FOR WØRKS
ART DIRECTION + PRODUCTION: MARC MORAN FOR WØRKS
DESIGN (DRAFTS): MIKEY JOYCE

 
 
CONVERSE TEAM

SENIOR DIRECTOR, GLOBAL BRAND ADVERTISING & EDITORIAL AT CONVERSE: AMBER FINLAY
DESIGN DIRECTOR, CONVERSE BRAND CREATIVE: JOHN OSBORNE
CREATIVE OPERATIONS MANAGER, GLOBAL BRAND DESIGN AT CONVERSE: CHRISTINA NAVARRO

CONVERSE BASKETBALL